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What is SEO- Search Engine Optimisation? and why is it important? SEO stands for Search Engine Optimisation. It’s the process of making your website more search engine friendly, so that when people search for something on Google or another search engine, your site appears at the top of the results page oraganically.

There are a lot of factors that go into whether or not your website will rank in search rankings—the most important ones are the content and structure of your site. The goal of SEO is to make sure your site is easy to find and understand. As the internet continues to grow, so do its users—and they’re getting more and more savvy about how search engines work. That means you need to stay on top of things if you want your website to reach wider audience.

How important is SEO?

SEO is an important part of any digital marketing strategy. It’s what helps people find you when they are looking for your product or service on the web. It works like this: when someone types a search term into Google or another search engine, it will show them results from both paid ads and unpaid results. The unpaid results are called organic results, and SEO is the process of getting your website to appear in those results. SEO is a long term strategy to rank on the search engines.

Think about it: if you’re a business owner, you want people to be able to find you when they search for your product or service. Using SEO helps ensure that happens.

How does it work?

When you optimise your site, you’re making sure that it’s as easy as possible for Google and other search engines to understand what your site is about. The more clearly you can describe your site to them, the easier it will be for them to find it when someone searches for keywords related to what your site is about. That means that if they don’t know exactly what they’re looking for, they’ll be able to find something close enough that they stick around and use the information on your page instead of looking elsewhere.

Search engine optimisation or SEO is a long-term strategy because it takes time for the algorithms used by search engines to adjust themselves so that they can recognise keywords and patterns in a way that makes sense for users. Google Ads help you capture lead faster but there is a cost factor involved whereas SEO is a long term strategy with minimal cost involvement.

Search engine optimization (SEO) is the process of optimising a website to help you rank on search engines like Google and Bing. While there are some factors that you cannot control, there are many things you can do to improve your organic search traffic and increase your visibility in search engines. Our SEO Specialists at Digi Lab are here to conduct help your business rank organically and reached wider audience. Get in touch with us to discuss about your business.

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